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Thursday, 25 July 2013

Cruise Passenger Magazine: Full steam ahead under new owners

We are delighted to announce that Big Splash Media is the new owner and publisher of Cruise Passenger Magazine - a strong brand with a proud history of partnership with Cruise Lines International Association (CLIA) and the travel industry.

We have ambitious plans to grow the business across all platforms, and we are keen to engage with you to ensure that our products serve cruise better.

Our management team includes Peter Lynch, former travel publisher at Fairfax Media and managing director at Big Splash Media, and Commercial Manager Leisa Chell, who many of you may know from her days as manager of travel at News Ltd.

Sally Macmillan, who has occupied the chair for the past four years, will remain as editor. Teresa Ooi, a senior journalist with The Australian will be managing editor and writer.

We have a great track record of successfully publishing to high net worth individuals in similar demographics. We publish in superannuation, as well as for government and associations. We understand this market and relish talking to an audience of 75,000 cruise travellers in the biggest growth sector in tourism.

“Cruise Passenger is alone in its market demographic talking solely to those who love to cruise or are about to embark on their first experience at sea,” says Peter Lynch.

“We are strong believers in the power of print and online as a combination. We will be announcing ambitious online plans shortly, so watch this space!”

Cruise has a circulation of 25,000, including 15,000 to CLIA agents in Australia and New Zealand, who hand them to clients asking about cruise.

Please contact us directly with ideas, stories and pictures for our magazine, website, Facebook Page and newsletter. We are keen to write on new products, innovations, trends and, of course, deals - so send us your best!

Our next magazine is publisher at the end of September.

Send your releases to media@cruisepassenger.com.au.

Or call Peter Lynch, Sally or Teresa on 02 9299 8699

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