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Saturday, 17 August 2013

Celebrity Cruises Stirs and Shakes at Sea with New Craft Cocktails


Celebrity Cruises is shaking up the onboard bar scene by significantly expanding its selections of cocktails, offering 30 new craft cocktails exclusively onboard.


Celebrity's new craft cocktail experience was developed through an alliance with artisanal cocktail developers Hawthorn Beverage Group, founded by noted cocktail creator Josh Durr. Hailing from Kentucky, Durr has been honoured with a "Rising Star Award" from Cheers magazine and has his clients include Apiary, Diageo, Pernod, Remy Cointreau and Ruth's Chris, among others.


The new craft cocktails blend vintage-style liqueurs with fresh ingredients, organic juices and the finest artisanal spirits, resulting in a combination of new-school brews and updated old-school favourites. A new line-up of "zero-proof" (non-alcoholic) cocktails also will be introduced including 'Sparkling Mint Lemonade' and 'Raspberry Fizz', along with an assortment of fine wines by the glass. Celebrity's current list of international beer selections will be expanded too, including everything from pale ales and IPA's to Belgian ales and premium lagers.


"Together with Josh Durr and the highly skilled mixologists at Hawthorn, we worked to create flavour profiles that vacationers will thoroughly enjoy, while also focusing on the details, quality of ingredients, and craftsmanship," said Celebrity's manager of Beverage Development Chanelle Duarte. "Through our creative guidance and the methodical specifications of Josh and his team, Celebrity is 'stirring up' an authentic, trend-forward craft cocktail bar experience for our guests."


Celebrity Cruises guests will have the opportunity to indulge in the full, new craft cocktail experience across its modern luxury fleet by the end of 2013.


Celebrity Solstice and Celebrity Millennium will sail from Australia and New Zealand this summer season to exciting destinations locally and within the South Pacific and Asia.


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