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Wednesday, 18 September 2013

Royal Caribbean International Launches World’s First Instagram Film Festival

Royal Caribbean International has announced that they will host the world’s first Instagram film festival. The cruise company is calling out for entries to the Royal Caribbean InstaFilmFest, inviting everyone to capture their “WOW moments” in 15 seconds of video footage and upload to Instagram via the hashtag #InstaFilmFest. The Instagram competition starts from today, and winners will be announced at a grand finale event in early 2014.

Royal Caribbean’s InstaFilmFest was created to celebrate the moments in life that take your breath away – or even just make you smile. An unforgettable sunset, waves lapping at your favourite beach, indulging in a beautiful meal, a baby’s first steps, the look on the guest of honour’s face at a surprise party – the possibilities for “WOW moment” entries are endless – and not just limited to cruising or holidays.

The Royal Caribbean InstaFilmFest grand finale will take place onboard a Royal Caribbean superliner in Sydney harbour in early 2014. Finalists and VIPs will be invited to the exclusive event, where the finalists’ videos will be shown and the winners will be announced.*

An expert panel of judges will choose the winners, with the judging panel to be announced in late 2013. The winner of this world’s first event will enjoy a cruise to the South Pacific onboard Radiance of the Seas. There will also be a prize for the most popular WOW moment (People’s Choice) - a two night cruise onboard Rhapsody of the Seas. And everyone who votes online for their favourite WOW moment will go into the draw to win a Black Edition GoPro camera.

Adam Armstrong, Commercial Director, said: “Royal Caribbean is thrilled to announce that we are hosting the world’s first Instagram film festival. Royal Caribbean has a huge online community - fans love connecting and sharing their experiences with us and each other through social media. When we heard about Instagram’s new video function, we realised that this was a perfect opportunity to do something fun. The Royal Caribbean InstaFilmFest campaign highlights just some of the onboard WOW moments that Royal Caribbean’s guests experience everyday like rock climbing, ice skating, cupcake decorating, delicious meals or just simply chilling out. We can’t wait to see all the WOW moments which our guests and the Instagram community share via the hashtag #InstaFilmFest.”

Royal Caribbean has two superliners and one megaliner based locally from October 2013 for the summer cruise season – Rhapsody of the Seas, Radiance of the Seas and Voyager of the Seas. The ships sail to an array of exciting ports in Australia, New Zealand and the South Pacific until April 2014.

Royal Caribbean ships are “designed for WOW”, featuring innovative onboard experiences that cannot be found on other cruise lines – such as rock climbing walls, speciality dining restaurants, DreamWorks character parades, cupcake decorating classes, surfing simulators, an ice skating rink and much more.**

Royal Caribbean’s InstaFilmFest is part of a new brand campaign which celebrates WOW moments. The “Designed for WOW” marketing campaign represents the biggest local marketing investment by Royal Caribbean in the Australasia region to date. A microsite has been created to anchor this fully integrated campaign which spans across online and offline channels both above and below the line. Royal Caribbean is proud to be working with Hulsbosch, an award winning strategic brand and design company specialising in the travel sphere, and Circul8, an innovative and dynamic social media agency, on this project.

Useful Links

InstaFilm Fest Microsite:

Royal Caribbean AU & NZ Instagram:

Royal Caribbean AU & NZ Facebook:

Royal Caribbean AU & NZ YouTube:

For more information about Royal Caribbean International, visit:

For more information about Hulsbosch, visit:

For more information about Circul8, visit:

*For full competition terms and conditions, visit:

**Facilities vary per ship.

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